The term “robo-advisor” has become a buzzword for automated investment platforms offering algorithm-driven portfolio management with little to no human interaction. While some investment platforms in Canada fit this definition, RBC InvestEase doesn’t align with this characterization—and that’s by design.

Let’s be clear: there are NO actual robots managing your money at RBC InvestEase.

What we do have are a team of skilled investment professionals working in tandem with technology to manage your money effectively, in a way that’s easy and convenient for you. At RBC InvestEase, your portfolio isn’t in the hands of algorithms. Instead, it’s managed through an investment committee that includes professional portfolio advisors who work with RBC’s broader network to deliver personalized solutions.

Our professionals work to ensure your investments align with your financial goals. And if you have questions, they’re here to explain markets, account features, or even just provide clarity when you need it.

Demystifying “robo”

So, what does the “robo” in robo-advisor mean for RBC InvestEase? In our case, it refers to the technology behind-the-scenes that supports, not replaces, the people managing your investments.

For example, when you open an account with RBC InvestEase, you start by answering a few questions about your financial goals, risk tolerance and time horizon. Our technology uses this information and recommends a portfolio that’s right for you. While this process is entirely online, it’s important to know that real people are behind the scenes. A team of experts carefully reviews these recommendations to ensure they align with the information you’ve provided, ultimately making the final decision to invest your money in the appropriate portfolio.

How technology supports your investments

Once your portfolio is set up, RBC InvestEase continues to use technology to manage your money efficiently:

Portfolio Monitoring: We use software to keep an eye on your portfolio of diversified, low-cost exchange-traded funds (ETFs) to ensure you have the right mix of equities, fixed income and cash to align with your goals.

Rebalancing: When market fluctuations shift your portfolio away from your target allocation, our technology helps our advisors to rebalance it quickly and effectively.

Behind the scenes, these tools empower our professionals to make informed decisions. But at every step, it’s human expertise that drives the process, ensuring your investments are handled with care and precision.

Your life, your goals, our support

At its core, RBC InvestEase is about empowering you to feel confident, secure, and supported as you work toward your financial goals. With a dedicated team of investment professionals actively managing your portfolio, backed by our technology, you can enjoy peace of mind knowing your investments are in good hands.

Our diversified, professionally managed portfolios help simplify the investing process, so you can focus on the things that matter most–whether that’s your career, family, or hobbies. You’re never doing this alone; we’re here to help you stay on track and in control, working together to help you reach your goals.